Introducing Sketch My Picture

Introducing Sketch My Picture, the animated video production company that brings your ideas to life through collaboration. You know your brand and we know video – let us guide you through the possibilities and create a video that perfectly showcases your brand. We’re always up for a challenge and ready to take on new explainer video projects.

What are explainer videos?

Explainer videos, also known as overview videos or conversion videos, are designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. They cover four key points: the problem, the solution, the features and benefits, and how the solution works. The key to a great explainer video is keeping it short, engaging and informative.

What are typical characteristics of a great explainer video?

The characteristics of a great explainer video include being two minutes or less, clear and concise, with a conversational tone, focusing on benefits and having a specific call-to-action. Explainer videos are typically used in the consideration phase and are most effective when a potential customer is aware of their problem or need and starting to look for solutions.

What is your approach to making a great explainer video?

Sketch My Picture creates a concept for an explainer video by first understanding the company, product, service, or subject. We then meet as a team to brainstorm creative ways to present and explain the content. We may use a framework, such as a metaphor or use case, or a unique visual approach to drive the message home. A good concept balances creativity and strategy to engage the viewer and deliver a message that resonates with them.

Where can they be used?

They can be placed on homepages, product or service pages, social media, newsletters, sales meetings and trade shows.

How do you price the explainer videos you create?

The cost of an explainer video varies depending on the length, style, and complexity. Producing a series of videos can bring the per video cost down. It’s important to find a team that fits your brand and can deliver on budget, timeline, and quality.

What is the timeframe for you to make an explainer video?

The production schedule for an animated explainer video is 6-12 weeks, not including time for feedback and revisions. The exact time depends on things like the length of the video, the complexity and the design style.

The importance of goals

Measuring success for an explainer video goes beyond just view count. It includes engagement, how much of the video viewers actually watch, and conversions, whether viewers take the desired action after watching the video. It’s important to have goals and a way to track them before producing the video.